Icebergs

The Most Important Marketing Iceberg by Startup Stage

The Most Important Marketing Iceberg by Startup Stage

We’ve started doing workshops using key ideas from our book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. The goal of these workshops is to help startups identify which icebergs can be the biggest challenge by startup stage. Because, the primary tasks a startup undertakes changes by stage. So too, do the challenges they face.

Our Origin Story

Our Origin Story

Like every superhero (#Glass and thanks @StanLee @Marvel), every startup has an origin story. We shared a few pieces in our first blog post, Click to Send - which documented the moment of truth when we actually committed to being done writing so that @MorganJames could begin the publishing process. With the final book on its way, we thought it might be opportune timing to share our own origin story with the genesis of The Titanic Effect idea.

But first, an update on our journey -- last week we received (and signed) our first set of “pre-release” printed books…