December 2021

Dec 24, 2021 A Reminder about Picking Metrics for your Startup Dec 24, 2021

May 2021

May 30, 2021 Top Ten Misconceptions about Startup Strategy May 30, 2021

April 2021

Apr 16, 2021 When Should Startups Punt, Pivot, or Proceed? Apr 16, 2021

March 2021

Mar 12, 2021 Tips for Immigrants Who Want to Start a Business Mar 12, 2021

February 2021

Feb 26, 2021 Startups Need a Plan to Increase Usage Occasions to Grow Faster Feb 26, 2021
Feb 12, 2021 What can Startups Learn from the Super Bowl Ads? Feb 12, 2021

January 2021

Jan 8, 2021 The Challenges of Dividing Equity Early in a Startup Jan 8, 2021

December 2020

Dec 4, 2020 What Strategies Can Startups Use to Grow Revenue? Dec 4, 2020

October 2020

Oct 23, 2020 How To De-Risk Your Startup Oct 23, 2020
Oct 16, 2020 The Six Immutable Laws of Startups (?) Oct 16, 2020
Oct 9, 2020 Going Pro as an Entrepreneur Oct 9, 2020
Oct 2, 2020 How Much Will Your Startup Have To Pay For Insurance? Oct 2, 2020

September 2020

Sep 25, 2020 Are Startup Innovators Born…Or Made? Sep 25, 2020
Sep 18, 2020 An Update to “What REALLY Sank the Titanic?” Sep 18, 2020
Sep 4, 2020 How Venture Ecosystems Enable Startups To Succeed Sep 4, 2020

August 2020

Aug 28, 2020 Is Your Startup’s Measurement Just A Stick In The Sand? Aug 28, 2020
Aug 21, 2020 Entrepreneurial Hustle Makes Startups Come Alive Aug 21, 2020
Aug 14, 2020 Startups May Need To Partner With “Competitors” In Trying Times Aug 14, 2020
Aug 7, 2020 Technical Debt: Every Startup Needs to Know When to Cut its Losses Aug 7, 2020

July 2020

Jul 31, 2020 What Kind Of Experience Do Startup Founders And Founding Teams Need Jul 31, 2020
Jul 24, 2020 Startup Founders Need to Be Both Passionate and Savvy About the Solution They are Creating Jul 24, 2020
Jul 17, 2020 “Self Made”—What Can Startups Learn From Madam C.J. Walker Jul 17, 2020
Jul 10, 2020 Let’s Talk About How to Persevere Through the Startup Grind Jul 10, 2020
Jul 3, 2020 How Can Startups Get Others to Help Them? Jul 3, 2020

June 2020

Jun 26, 2020 Funding 101 for Startups Jun 26, 2020
Jun 22, 2020 The Top Ten Rules of Zoombieland Jun 22, 2020
Jun 19, 2020 Entrepreneur - Woman - Black: “Do You Want to Dance?” Jun 19, 2020
Jun 12, 2020 Six Startup Secrets We’ve Shared on Podcasts Jun 12, 2020
Jun 5, 2020 The Key to Startup Marketing is Understanding Language of your Customers Jun 5, 2020

May 2020

May 29, 2020 What Startups Need to Know about the Trajectory of the COVID Economic Recovery May 29, 2020
May 22, 2020 Startups and Others, Beware the Bleeding Edge of Newfangled Technology! May 22, 2020
May 15, 2020 Startups Need to Understand How the Human Brain Deals with Uncertainty May 15, 2020
May 8, 2020 Is Marketing Spend an Expense or an Investment for Startups? May 8, 2020
May 1, 2020 Launch a Startup During a Pandemic? It’s Not as Crazy as it Sounds May 1, 2020

April 2020

Apr 24, 2020 Startups can Leverage Customer Insights to Build a Stronger Relationship Apr 24, 2020
Apr 17, 2020 Three Pet Peeves in the Startup Vernacular Apr 17, 2020
Apr 10, 2020 Belief or Understanding: Why Can’t Startups Have Both? Apr 10, 2020
Apr 3, 2020 Startups Have to Stay Close to Their Customers, Especially in Uncertain Times Apr 3, 2020

March 2020

Mar 27, 2020 Industry Growth Patterns 3: Why Startups Should be Aware of the Hype Curve or Hype Cycle Mar 27, 2020
Mar 20, 2020 Industry Growth Patterns 2: Why Startups Should be Aware of the Crossing the Chasm Model Mar 20, 2020
Mar 13, 2020 Industry Growth Patterns 1: Why Startups Should be Aware of the Bass Diffusion of Innovation Model Mar 13, 2020
Mar 6, 2020 The Promise and Perils of the Startup Pivot Mar 6, 2020

February 2020

Feb 28, 2020 Making the Most of the Pie You Are Creating at a Startup Feb 28, 2020
Feb 21, 2020 What Lessons can Entrepreneurs Learn from Gold Rushes, Pickaxes, and the Titanic Effect? Feb 21, 2020
Feb 14, 2020 What Does Academic Research Tell Startups about Advertising? Feb 14, 2020
Feb 7, 2020 Startups Need to Monitor Customer Usage Metrics Feb 7, 2020

January 2020

Jan 31, 2020 What are the Pros and Cons of Startup Crowdfunding? Jan 31, 2020
Jan 24, 2020 Why B2C Startups Need to Understand Walled Gardens Jan 24, 2020
Jan 17, 2020 The 10 Steps to Physically Starting a Business Jan 17, 2020
Jan 10, 2020 Decisions, Decisions: How Startups Need to Approach Decision Making Jan 10, 2020
Jan 3, 2020 Right-sizing Startup Funding Jan 3, 2020

December 2019

Dec 27, 2019 The 3 Most Important Ways a Startup Should Audit its Marketing at Year’s End Dec 27, 2019
Dec 20, 2019 Is the Startup Life a Sprint? A Marathon? Nope, it’s an Ironman Dec 20, 2019
Dec 13, 2019 Startup Sales: Up and To the Right? Dec 13, 2019
Dec 6, 2019 The Power of Getting Customer Input for Startups Dec 6, 2019
Dec 2, 2019 A Principle and Two Numbers for Startups Dec 2, 2019

November 2019

Nov 22, 2019 Startups Need to Master the NOW and the NEXT Nov 22, 2019
Nov 15, 2019 Building a Good Brand Name for your Startup Nov 15, 2019
Nov 8, 2019 Smart Startups Plan for Product Improvement and Evolution Nov 8, 2019
Nov 1, 2019 What does Minimally Viable Marketing look like for a Startup? Nov 1, 2019

October 2019

Oct 25, 2019 What is my Quid for Your Pro Quo? Oct 25, 2019
Oct 18, 2019 How to Pitch Your Startup Like a Pro Oct 18, 2019
Oct 11, 2019 Planning for a Startup's Continuous Product/Service Improvement Oct 11, 2019
Oct 4, 2019 Tools for Using Titanic Effect Frameworks with Your Startup Oct 4, 2019

September 2019

Sep 27, 2019 An Insider’s Look at Pitching Your Startup to Investors Sep 27, 2019
Sep 20, 2019 Mapping The Titanic Effect to the Theranos Debacle Sep 20, 2019
Sep 13, 2019 Where Does Technical Debt for Startups Come From? Sep 13, 2019
Sep 6, 2019 How We Used An Old Writing Adage To Launch Our Product Sep 6, 2019

August 2019

Aug 30, 2019 Even Startups Need the Right Tool for the Right Job Aug 30, 2019
Aug 26, 2019 Three Things Successful Founders Have Told Us Aug 26, 2019
Aug 16, 2019 The Power of Analogies for Startups Aug 16, 2019
Aug 9, 2019 Focused—or Closed-Minded? There is a Difference Aug 9, 2019
Aug 2, 2019 It’s Smarter to be Lucky than it’s Lucky to be Smart Aug 2, 2019

July 2019

Jul 26, 2019 Lessons Learned from Intrapreneurship and Entrepreneurship Jul 26, 2019
Jul 19, 2019 Incubate, Accelerate, or Studiate? How to move your startup forward Jul 19, 2019
Jul 12, 2019 For Startups at the Scaling Stage - What are the Biggest Icebergs? Jul 12, 2019
Jul 5, 2019 For Startups at the Launch and Growth Stage - What are the Biggest Icebergs? Jul 5, 2019

June 2019

Jun 28, 2019 For Startups at the MVP Stage - What are the Biggest Icebergs? Jun 28, 2019
Jun 21, 2019 For Startups at the Pre-Revenue Stage - What are the Biggest Icebergs? Jun 21, 2019
Jun 14, 2019 How to Navigate The Titanic Effect Blog Jun 14, 2019
Jun 7, 2019 Know thy Competition Jun 7, 2019

May 2019

May 31, 2019 The Many Shades of “Proof of Concept,” your PoC May 31, 2019
May 24, 2019 Metrics, Metrics: Which Marketing Metrics Should Your Startup Keep Track Of? May 24, 2019
May 17, 2019 The “I’s” Have It? May 17, 2019
May 10, 2019 The Most Important Marketing Iceberg by Startup Stage May 10, 2019
May 3, 2019 What to Look For in Startup Advisors May 3, 2019

April 2019

Apr 26, 2019 Experimentation is Great, As Long as You Monitor the Results Apr 26, 2019
Apr 19, 2019 Startups: Want to get Feedback and Advice? Avoid “Foundersplaining.” Apr 19, 2019
Apr 12, 2019 5 Tips for Living with the Uncertainty of a Startup Apr 12, 2019
Apr 5, 2019 It Takes a Village…or at Least a First Podcast! Apr 5, 2019

March 2019

Mar 29, 2019 Kicking off the Kickstarter Mar 29, 2019
Mar 22, 2019 Positioning: What Makes You Different and Better? Mar 22, 2019
Mar 15, 2019 The Price is Right? Mar 15, 2019
Mar 8, 2019 Writing a Book is Like Starting a Venture? No Way. Mar 8, 2019
Mar 1, 2019 Never Setting Sail: A Nod To The Companies That Have Not Yet Started Mar 1, 2019

February 2019

Feb 22, 2019 Taking the Plunge -- When to Hire the First Employee Feb 22, 2019
Feb 18, 2019 Our Origin Story Feb 18, 2019
Feb 8, 2019 50 Ways to Validate Your Startup Idea (Okay, it’s More like 5) Feb 8, 2019
Feb 1, 2019 How Startups can Navigate Around the Customer Value Void Feb 1, 2019

January 2019

Jan 25, 2019 Target Marketing 101 for Startups Jan 25, 2019
Jan 18, 2019 Startup Strategy is NOT a Road Map Jan 18, 2019
Jan 11, 2019 A Marketing Startup Story: What was it Like to be a Passenger on the “Titanic”? Jan 11, 2019
Jan 3, 2019 What Should Investors Look for in an “A-Team?” Jan 3, 2019

December 2018

Dec 21, 2018 Entrepreneurship is an “Uncertainty” Management Job that Evolves over Time Dec 21, 2018
Dec 14, 2018 Startup Story: What REALLY Sank The “Titanic?” Dec 14, 2018
Dec 3, 2018 What are the Growth Patterns for Startups? Dec 3, 2018

November 2018

Nov 30, 2018 Why A Startup Needs to Launch in An Existing Market Category Nov 30, 2018
Nov 23, 2018 Is Our Product Finished Yet? Secret Answer: For Startups, the Product is Never Finished Nov 23, 2018
Nov 12, 2018 What Do Icebergs Have to Do with Startups? Nov 12, 2018
Nov 5, 2018 A Startup Story: The White Star Line and the DNA of the “Titanic” Nov 5, 2018

October 2018

Oct 31, 2018 Why Getting to Product/Market Fit can Sink a Startup Oct 31, 2018
Oct 22, 2018 SaaS Market Trends for 2019 and How to Align Your Startup Growth Strategy Oct 22, 2018
Oct 17, 2018 Click To Send…The Point of No Return Oct 17, 2018