In a prior blog, we discussed the difference between PoPs (Points of Parity) and PoDs (Points of Differentiation). Now it is time to talk about PoC—Proof of Concept. While this seems relatively straight forward, there are actually many nuances to and perspectives on what constitutes “Proof of Concept.” Understanding how to frame and set expectations about PoC is an important discussion for the budding startup.
It’s clear that startups cannot “go it alone.” First, a founder needs to be coachable - learn more about coachability at our previous blogpost on Foundersplaining. They need supporters to help them get connected to employees, customers and investors. If you want to understand more about how and why supporters (we call them venture advocates) help startups, check out our academic article – Venture Advocate Behaviors and the Emerging Enterprise.
Well actually, it takes a venture ecosystem to help startups flourish. Our academic research explores venture ecosystems and how founders can create positive momentum, even when they don’t have a lot of financial resources. The reality is that founders must rely on the help of many others in the venture community to get feedback
Starting a company can be awesome, especially in the ideation phase—when everything is blue sky and possibility, and nobody has to worry about making payroll. But no founder or even founding team can be successful going it alone. Eventually you have to hire others to help you get the job done and move from a fantastic idea to a real company. So when do you know you are ready for that first hire?
Like every superhero (#Glass and thanks @StanLee @Marvel), every startup has an origin story. We shared a few pieces in our first blog post, Click to Send - which documented the moment of truth when we actually committed to being done writing so that @MorganJames could begin the publishing process. With the final book on its way, we thought it might be opportune timing to share our own origin story with the genesis of The Titanic Effect idea.
But first, an update on our journey -- last week we received (and signed) our first set of “pre-release” printed books…