Most startup books tell founders how to create their new venture. Instead, The Titanic Effect tells what to avoid doing. Our Iceberg Index will help ensure that any icebergs you encounter leave only glancing blows.

The Titanic is an iconic tale of what happens when an unstoppable force meets an immovable object. But while the iceberg may have represented the killing blow, what many don’t realize is that the demise of the Titanic was a result of a series of small decisions and missteps across a number of dimensions.

The Titanic Effect details why startup failure is nearly always the result of a series of errors that weren’t obvious—problems that lurked beneath the surface. Business professors, from the IU Kelley School of Business, and angel investors Drs. Todd and Kim Saxton with serial entrepreneur Michael Cloran draw on lessons learned from the Titanic, as well as case studies of failed and successful startups, to show similar patterns for entrepreneurial ventures. The Titanic Effect offers suggestions for entrepreneurs and their supporters on how to identify and manage these hidden “debtbergs”.

 “I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure.” Michael Hatfield, serial entrepreneur 

“I love it! The whole concept of hidden debt is perfect and something very real that I’ve experienced but never defined before. I highly recommend this to both first-timers and seasoned entrepreneurs.” Chris Baggott, serial entrepreneur


The Titanic Effect is now available as an e-book. It will be available in bookstores in June 2019. You can pre-order from one of the retailers below: