The most important job of a startup in the early stages is figuring out product/market fit. Turns out that this is much, much harder than it sounds like. You know the basic story:
- Entrepreneur has a great idea for an unsolved problem to fix
- They envision what they think needs to be done to fix it
- They built that product (BTW – when we say product, it could be either a product or a service)
After 3 years of development, 18 months of writing, and a seeming lifetime of editing, revising, and fine-tuning, it is finally time to commit to being done. Our book The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Ventures is complete and going to design.
By “clicking to send” the final document to the publisher and design team, we are committing to being done with writing. It is actually quite an agonizing and unnerving step! But we hope that whatever blemishes or inconsistencies remain will be graciously ignored or accepted by our readers.
Given the stage of transition, we thought we would share a brief overview of our journey as we created this work.